Sailboat Soundbite

BRAVO: Volvo Ocean Race organizers use Google Earth, Facebook, and Youtube to provide fans the best seat in the house that’s not on one of the boats.

Back in the day, offshore sailboat racing was the exclusive purview of the rich boys with toys demographic but corporate sponsorship, shrewd marketing, and social media communications now support an elite class of radical professional athlete/sailors. Race organizers meet their fans where the are by enabling them to track race developments on Google Earth, discuss them on Facebook, and review them on Youtube.

The start date for the 2011-12 race will be set for the late summer, early Fall of 2011. In the mean time, the full 2008-2009 race media package can be found at Volvo Ocean Race.


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